Why does it seem like every skincare brand has a quiz on their homepage? Traditionally, skincare and cosmetics brands relied on in-person retail sales. Well, then 2020 happened. And ecommerce became every more important. There are a few reasons why quizzes are invaluable to skincare brands: - Personalize The Customer Experience: - Reduce overwhelm - Find the right product - Ensure customer satisfaction A quiz can quickly surface key insights that create a better customer experience. This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.
Some example quizzes:
Common Thread Co's results from their Bambu Earth quiz