Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

How to Optimize Conversion Rates with Powerful Storytelling - With Rishi Rawat

Episode Summary

Humans gravitate towards stories. It’s how we communicate, learn, and remember. And for ecommerce brands, it’s one of the most important, yet underleveraged, tools. And with shoppers increasingly busy, and with shorter attention spans than ever (average time on site is less than 3 minutes), it is so important to hook a shopper and convince them to purchase. Rishi Rawat, founder of Frictionless Commerce, a conversion rate optimization agency believes that the ability to tell a powerful story is the key to ecommerce success. More specifically, two types of stories: The “Why We Exist” Story - the founder’s back story, how it started, and why it’s different. The “Why This Product Must Exist” Story - the story of the product itself, and why it is unique to solve the customer’s needs. In this discussion, Rishi goes into detail about: - How to capture the essence of a story, and lay it out in a captivating framework - How to balance visuals vs text in communicating a detailed yet powerful story - His process in helping his clients capture the essence of their story The ability to tell a powerful story is a powerful lever to attract and captivate an audience, this is a great primer on how to get started with it!

Episode Notes

Learn more about Rishi's work and prolific content on Conversion Rate Optimization at: https://www.frictionless-commerce.com/