Chloe Thomas is host of the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. In that role, she has spoken with hundreds of ecommerce marketers across the board -- operators, agency-side, advisor-side B2B, subscription-focused brands and more. From this, she has formulated insights on how to build a great marketing plan, which she calls the Customer MasterPlan. It entails the fundamentals of modern marketing: Understanding your customer segments The power of getting your messaging spot on Finding the right marketing methods to grow your business This is particularly important in the turbulent market conditions to today, to allow brands to be more agile and adapt faster. Chole is a wealth of knowledge that will entertain and educate on ecommerce marketing.