Naira Perez is Founder of SpringHill Digital, with over two decades of marketing experience. One channel she’s been focusing on to help brands grow: Instacart. I didn’t know that paid ads for Instacart was even a conceivable channel, but it has significant upside, if the strategy is executed properly. Naira comes from a background in direct response advertising, building brands on TV before digital was even a thing. In this conversation, we cover topics on how she helps her ecommerce clients scale, by understanding her audience, and using that knowledge to target and segment more effectively.
0:52 - Instacart and its growing importance in the pandemic
8:46 - Ownership and analysis of customer data
12:46 - How to identify keywords, and opportunities, with Instacart paid search
16:16 - How to get initial traction when a brand launches
24:10 - How to prioritize when resources are limited
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